NATURAL MANIFESTO

We at Life Natural believe that the best animal food does not come from scientific laboratories, but is simply what they would hunt in the wild. And, although we see them lounging on the couch, by nature dogs and cats are carnivores, still.
Our idea of nutrition is natural, simple and without many frills. Made of adherence to a few rules, those of nature-let‘s see them.

NO VEGAN
PET FOOD

Let’s make it short, dogs and cats need lots of animal protein to be well and happy. The cat is a strict carnivore while the dog is an occasional carnivore, but without meat their bodies suffer.

We choose chicken or salmon for their food….
Let’s leave the oats for the birds!

DOG AND CAT ARE CARNIVORES,
ALWAYS!

The cat is a strict carnivore; for millennia it has lived by hunting small prey, and its body is still that of a predator. Its teeth, agility and balance are needed to hunt prey. Therefore, without quality meat and fish, it will not be able to meet its needs and receive essential nutrients such as essential amino acids.

The dog is an un obligate carnivore, derived from the “gray wolf” and for thousands of years has lived by hunting. Man’s domestication has ancient origins, which is why he is always there under the table asking you for food! But he still remains a carnivore…Physical factors, not opinions, make him a carnivore, such as his teeth, his digestive system and the length of his intestines.

WE THINK
WITH THE
BELLY

Your pet in the wild would do the same, and his instincts are not wrong….
Between a chicken breast or a tuna steak and a feather or a bone, your pet would flock to the former–how can you blame him.

It is not only the quantity but also the quality of the meat and fish we choose for their food that is important.

NOT ALL
MEAT IS.
MEAT

There is a big difference between a chicken breast and a processing waste.

But what do we mean by processing DISCARDS?

The term “meat and meat by-products” (or by-products) refers to slaughter waste such as: bones, feathers, beaks, intestines, tracheae etc.

While when we talk about NOBLE PARTS of meat and fish we refer to those that we would also eat such as: chicken breast, tuna steak, beef tenderloin etc etc

BASTA
THE SAME
MINESTRA

Would you eat pizza for a week straight?
Don’t think your pet is different, why always give him the same protein? In the wild, he would not find the same thing to eat two days in a row. Take example and please … varies!!!

WOULD YOU EAT PIZZA
EVERY DAY?
THEN WHY.
SHOULD.
YOUR PET?

It is now customary to give the animal the same type of kibble for life or the cat always tuna-based canned food. This leads to several problems:
1. The first is taste–just like us, dogs and cats take pleasure in trying NEW TASTES and textures. This affects their behavior.
2. Intolerances. A dog or cat fed the same product over and over again will be more likely to develop an intolerance.
3. For a puppy, based on the oral tolerance phenomenon, even will be crucial to prevent its body from recognizing them, then, as a risk and developing intolerances.
4. Giving only one food exposes you to deficiencies of some macro- or micro-nutrient…

AFTER ALL, IN NATURE INSTINCT WOULD LEAD DOGS AND CATS TO VARY….

A CROCCANTINE
IT IS NOT A
PREDA

We say this to you because your animals already know.

Although nutritionally complete, dry food has limitations; it is not a natural prey. Alternating between complete dry foods and quality natural wet foods is the best solution for having nutrition as close as possible to what it would have in nature.

MIX FEEDING…
NATURAL CHOICE

Mix feeding is a nutritional choice of mixing wet and dry foods , taking advantage of the benefits of both and ensuring, thus, optimal nutrition.

NATURAL wet food

BENEFITS
– Made from noble cuts such as chicken breast and tuna steak
– Protein of high biological value
– Low carbohydrate content
– Rich in liquids
– Intense aroma

COMPLETE dry food

BENEFITS
– Whole food. Provides the necessary daily quota of macro- and micro-nutrients
– Long shelf life
– Practicality in use

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