Cookie Policy

Cookie policy

Website www.lifenatural.it

Last updated September 22, 2026

This Cookie Policy describes the use of cookies and similar technologies on www.lifenatural.it, the sole website used both to present the brand and products and to sell online. This document supplements the privacy notice and explains which tools are necessary, which require consent, and how to change preferences.

1 Data Controller and contact details

The Data Controller is Life Pet Care S.r.l., with registered office at Via dei Boschi 46, 52041 Civitella in Val di Chiana AR, VAT number 01967170513.

Certified email. lifepetcaresrl@pec.it

Address. Via dei Boschi 46, 52041 Civitella in Val di Chiana AR

2 Cookies and other tracking tools

Cookies are small text files that a site saves on a user's device and that can be read again while browsing or on subsequent visits. The site may also use technologies with similar functions, such as local storage, pixels, tags, identifiers, and scripts. This policy collectively refers to these technologies as tracking tools.

First-party tools are managed by the Controller or the site platform. Third-party tools are managed by external providers, which may process data in accordance with their respective privacy notices.

3 Purposes and consent

Strictly necessary tools enable the site to function, ensure security, manage preferences, authenticate users, and support the cart, checkout, and payments. Prior consent is not required for these tools within the limits set out in Article 122 of Legislative Decree 196/2003.

Tools intended for additional functionality, user experience, measurement that cannot be treated as technical tools, and marketing are used only after consent, where required. Consent is optional, may be given for individual categories, and may be withdrawn at any time without affecting the lawfulness of prior processing.

Analytics tools may be treated as technical tools only when the conditions set out by the Italian Data Protection Authority are met, including use for site optimization and the production of aggregated statistics with adequate data minimization.

4 Categories used by the site

·        Necessary. They ensure browsing, security, storage of preferences, accounts, carts, checkout, and payments. They cannot be disabled through the panel when they are essential to the requested service.

·        Functionality. They enable additional features, forms, newsletters, and ways to interact with the Controller.

·        Experience. They improve the experience and enable content or interactions with external platforms, such as videos, maps, and social widgets.

·        Measurement. They collect information about traffic and site usage to produce statistics, understand performance, and improve the service.

·        Marketing. These enable personalized ads, remarketing, campaign measurement, and the creation of custom or similar audiences.

5 Declared tools and providers

The table lists the services declared in the site's consent management panel as of the last update. Durations are summarized and may vary depending on service configuration, provider updates, and user choices. The latest details for individual cookies and their respective durations are available in the Customize cookie choices panel on the site.

Category

Service or provider

Indicative duration

Necessary

Shopify and first-party technical tools

Session or variable duration depending on browsing, account, cart, and checkout functions

Necessary

Google Tag Manager Google Ireland Limited

Does not set cookies independently; duration depends on the tools activated through the tag manager

Necessary

Consent Database by iubenda iubenda srl

IUB DATA local storage with no preset expiration; preference cookie up to 2 years

Necessary

Privacy Controls and Cookie Solution by iubenda iubenda srl

Up to 1 year

Necessary

Google reCAPTCHA Google Ireland Limited

Session or no preset expiration, depending on the tool

Necessary

PayPal

Session; some tools last up to 8 hours or have no preset expiration

Functionality

Mailing list or newsletter

The duration depends on the sending service and the preferences expressed by the user

Functionality

Contact form

For as long as necessary to handle the request, unless further retention obligations apply

Experience

Google Fonts Google Ireland Limited

Duration not specified by the provider in the stated configuration

Experience

YouTube Video Widget Google Ireland Limited

From the session up to 8 months; some tools may have no preset expiration

Experience

Google Maps Widget Google Ireland Limited

Duration not specified by the provider in the stated configuration

Experience

Meta lead generation ads Meta Platforms Ireland Limited

From the session up to 3 months

Experience

Facebook Like button and social widgets Meta Platforms Ireland Limited

From the session up to 2 years

Experience

Pinterest Pin It button and social widgets Pinterest Inc

From the session up to 1 year

Experience

X social button and widgets X Corp

Up to 2 years

Experience

LinkedIn social button and widgets LinkedIn Corporation

From the session up to 1 year

Experience

Directly managed commenting system

Duration linked to the comment's presence and the service's purposes

Measurement

User ID extension for Google Analytics Google Ireland Limited

Duration not specified in the declared configuration

Measurement

Advertising reports in Google Analytics Google Ireland Limited

From 15 minutes up to 2 years

Measurement

Google Analytics 4 Google Ireland Limited

GA cookies up to 2 years

Measurement

Location and device data collection Google Analytics Granular

Duration not specified in the declared configuration

Measurement

Meta Events Manager Meta Platforms Ireland Limited

From the session up to 3 months

Marketing

ActiveCampaign ActiveCampaign Inc

Up to 1 month for the declared tracking tool

Marketing

Google Ad Manager Google Ireland Limited

From 1 minute up to 2 years; some tools last only for the session

Marketing

Google Ads Customer Match Google LLC

Duration not specified in the declared configuration

Marketing

Google Ads conversion tracking Google Ireland Limited

From 15 minutes up to 2 years

Marketing

Google Ads Similar Audiences Google Ireland Limited

From 10 seconds up to 2 years; some tools last only for the session

Marketing

Meta Ads conversion tracking and Meta pixel Meta Platforms Ireland Limited

From the session up to 3 months

Marketing

Meta Lookalike Audience Meta Platforms Ireland Limited

From the session up to 3 months

Marketing

Google Ad Manager Audience Extension Google Ireland Limited

From 10 seconds up to 2 years; some tools last only for the session

Marketing

Google Ads Remarketing Google Ireland Limited

From 10 seconds up to 2 years; some tools last only for the session

Marketing

Remarketing with Google Analytics Google Ireland Limited

From 15 minutes up to 2 years

Marketing

Facebook Remarketing Meta Platforms Ireland Limited

From the session up to 2 years

Marketing

Meta Custom Audience Meta Platforms Ireland Limited

From the session up to 3 months

6 Consent management and withdrawal

On first access, the site displays a banner that lets users accept optional tools, continue without accepting them, or customize their choices by category. Preferences can be changed or withdrawn at any time using the Customize cookie choices command available on the site.

Refusal or withdrawal does not prevent the use of essential functions, but may make content or services linked to optional tools unavailable. Withdrawal does not automatically delete cookies already saved; users can remove them from their browser settings.

7 Browser settings

Browsers allow you to view, block, or delete cookies and manage permissions for individual websites. The steps vary depending on the browser and device used. Disabling all technical cookies may impair the functioning of the website, account, cart, or checkout.

For up-to-date instructions, consult the official guide for your browser, such as Chrome, Firefox, Safari, Edge, or the browser installed on your mobile device.

8 Third parties and international transfers

Some providers may process data in the European Economic Area or in third countries. Where an international transfer is involved, it must comply with Articles 44 et seq. of the GDPR, on the basis of an adequacy decision, standard contractual clauses, or another instrument provided for by law, together with any supplementary measures.

For further information about the processing carried out by each provider, the legal bases, and how to object or opt out, users can consult the privacy notices for the services listed in the preferences panel.

9 Data subject rights

In the cases provided for by the GDPR, the data subject may exercise the following rights:

·        Access to data and information about its processing.

·        Rectification of inaccurate data and completion of incomplete data.

·        Erasure and restriction of processing where provided for by law.

·        Data portability where applicable.

·        Objection to processing based on legitimate interests.

·        Withdrawal of consent at any time.

·        Complaint to the Italian Data Protection Authority.

Rights may be exercised by contacting Life Pet Care S.r.l. using the contact details provided in section 1.

10 Policy updates

The Controller may update this Cookie Policy to reflect regulatory, technical, or organizational changes and the introduction or removal of services. The updated version is published at www.lifenatural.it with the date of the latest update. The technical inventory must be checked whenever the ecommerce platform, plugins, analytics tools, advertising tools, or payment providers change.

Main regulatory references. EU Regulation 2016/679, Article 122 of Legislative Decree 196/2003, and the Italian Data Protection Authority's Guidelines on cookies and other tracking tools of June 10, 2021.